Artist Development

What is artist developments... an area overlooked by far too many artists and bands.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Checklist on what artist and product development necessitate:

*Exceptional vocals, musicianship and/or songwriting skills
*Continued education and enhancement of musical skills
*Quality equipment
*Performance ability
*Image creation and maintenance
*Plan of action, goal setting
*Exceptional promotion materials, including photographs, press releases and artwork
*Business management skills
*Marketing, publicity, and promotion knowledge, online and offline
*Professional management
*Basic knowledge of recording, producing, engineering, and mastering
*Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play
*Good choices in members, staff and advisors
*Physical and mental preparedness
*Basic knowledge of finances, accounting
*Law and legal issues: publishing, copyrighting, trademarks, and an attorney
*Alternative career options – even athletes need to have other options!

Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this business.

The music business is a BUSINESS. Take the time to find out all you can about each of these steps in your journey.

Knowledge is power. Power gives you leverage.

Let NOLOC music provide that knowledge; from your songwriting to your live and recorded performance.

Let us make you better at what you already do well.

Contact us for more information:

Jacqueline Haynes
(760) 747-7208 - office
(760) 715-8776 - text
vp@nolocrecords.com

 

 

 

America's Got Talent® photo is courtesy of Wikipedia